About Me

I was born from Moroccan parents in Italy in 1991.
After a Degree in Management in Pavia and a Masters in Bocconi I decided to avoid any form of internship and in 2016 I started managing a nightclub in exchange for company shares.
In 2019 I completed my first “exit” of 15 thousand Euros, little money but which allowed me to import Aviva Wines in Italy and bring it to invoice 5 million Euros in 2 years, creating a new business model.
From 2020 to the end of 2021 I developed two other companies: Bombeer with Christian Vieri and Mood Wines, the first Prosecco Luminous in the world.
At a certain point in my entrepreneurial life, I created an internal management software that was used to automate the production processes of my companies.
I was so satisfied with the platform created that I decided to share it with all the entrepreneurs who live the difficult operational routine every day.
In February 2022 Proonty was born.

My own companies

My own companies

Press Review

Driss El Faria - Contatti