I was born from Moroccan parents in Italy in 1991.
After a Degree in Management in Pavia and a Masters in Bocconi I decided to avoid any form of internship and in 2016 I started managing a nightclub in exchange for company shares.
In 2019 I completed my first “exit” of 15 thousand Euros, little money but which allowed me to import Aviva Wines in Italy and bring it to invoice 5 million Euros in 2 years, creating a new business model.
From 2020 to the end of 2021 I developed two other companies: Bombeer with Christian Vieri and Mood Wines, the first Prosecco Luminous in the world.
At a certain point in my entrepreneurial life, I created an internal management software that was used to automate the production processes of my companies.
I was so satisfied with the platform created that I decided to share it with all the entrepreneurs who live the difficult operational routine every day.
In February 2022 Proonty was born.